In this article, we’ll overview the most famous Twitch streamers, discover what streamer to select for your product promotion, and what metrics matter for a successful influencer marketing campaign on the Twitch platform.
What is Twitch?
Twitch is a real-time online streaming platform. In simple terms, this is a website where anyone can start their own broadcast.
Twitch appeared in 2011, and just in a year gathered an audience of 20 million people. In 2022, the average number of live-streamed hours daily made more than 2 million.
You might think that Twitch is the second YouTube. But it's not. The major advantage of the platform is the possibility of live communication with popular streamers (content creators) in real-time. Users enter the platform to watch another person play a popular computer game while also chatting with their viewers. Some streamers play music in response to a small donation from the audience.
To a greater extent, Twitch specializes in computer games and esports tournaments. However, over the past few years, new sections have appeared on the platform: talk shows, cooking shows, drawing lessons, performing music on request, etc.
One streaming session, on average, lasts from 3 to 8 hours. Videos are saved on the author's channel and you can watch them recorded.
Who watches Twitch?
It is erroneously believed that the audience of Twitch mainly consists of teenage gamers. Well, in the beginning, it was mostly like that. However, as the platform expanded and its recognition grew, Twitch managed to reach a wide variety of audiences (including women). According to the latest data, the most tidbit for all marketers aged 25 to 34 accounts for almost a third of all users:
GlobalWebIndex has recently surveyed active Twitch users and identified the main features that distinguish them from the rest of the Internet users. You can see the cut below. Pay attention to the indicator in square brackets - this figure shows how much the percentage is higher compared to the average Internet user:
The table clearly shows how loyal the audience is to advertising within the platform. At the same time, Twitch is one of those sources that can "reach out" to the most “delicious” audience: men aged 21 to 35 years.
What's the secret? Unlike YouTube, Twitch focuses on building a community and developing interaction and communication within. The viewers comment, communicate with the players, and interact with each other.
Top 10 Twitch streamers
And now let’s get inspired by the achievements of the most famous Twitch streamers.
The channel has 18.3 million followers. The streamer is known for his peculiar manner of communication and presentation. Now the charismatic Ninja is the undisputed leader on Twitch. In a year, the total number of earnings is more than 10 million dollars.
When searching for an influencer on Twitch, we suggest using dedicated tools, such as the BuzzGuru discovery and analytics platform. This platform provides you with access to the most important metrics that will help you to make the right decision.
Thus, one of the most meaningful parameters to take into consideration before reaching out to an influencer with an offer is the engagement rate. This metric is the numerical representation of the average engagement of viewers. It helps to assess the degree of audience interaction with the streamer. By the way, you can use our platform as a Twitch engagement rate calculator and get access to the ERs of all the influencers on various social media platforms.
Ninja can boast a very high engagement rate. It makes 76%, which is almost 3 times as much as on similar channels:
Raúl Álvarez Genes, better known by his online nickname auronplay, is a Spanish YouTube and Twitch streamer. His streams often contain satirical comments about current events or other videos on the Internet.
auronplay has the largest audience among the Spanish-speaking best Twitch streamers. Moreover, his channel is very engaging for marketers. Just have a look at these metrics:
Another popular Spanish streamer and video content creator. He became popular after playing The Elder Scrolls V: Skyrim. Now his Twitch channel has more than 13 million subscribers. In 2021, he won the “Streamer of the year” award.
To decide on future cooperation with a streamer, you need to analyze various metrics. The average number of viewers is one of these metrics. With the help of our platform, you can easily assess the average and the maximum number of viewers online within the selected period (from 14 to 180 days):
One more Spanish streamer Ibai Llanos Garatea became the seventh Twitch streamer in the world to reach 10 million free subscribers on his channel. In December 2021, Ibai entered the top three most popular streamers in the world. At that time, his streams averaged 88.8 thousand viewers.
To plan your future advertising campaign with an influencer, you need to know how often influencer streams in general. And our platform provides you with such analytics. In dedicated sections, you can find all the necessary information about the schedule of streams releases and the number of streams per day:
XQc is a Canadian Twitch streamer and former professional Overwatch player. The guy gathered more than 11 million subscribers. This is the only major streamer who broadcasts 10 or even 20 hours a day, goes to sleep for a couple of hours and then comes back again. Also known for violent reactions and short temper.
If you want to cooperate with XQc, our platform can help you to select the most suitable day and time for posting an advertisement. Based on all the streams, you can easily see what day and the time when the streamer has the highest number of viewers online:
This streamer has more than 11 million subscribers. He is known for playing Fortnite. An interesting fact: the leader of the rating also streamed with this game, but went into a lighter form, comic and entertaining. And TFUE focused more on the game, skill levelling, and a full discussion of the gameplay. But at the same time, his channel is popular and loved by the viewers.
The most important part of the streamers’ channels is the streams themselves. With the help of the BuzzGuru platform, you can analyze all the streams on the influencer’s channel and compare them by the number of views, stream length, and the maximum number of viewers online at the same time:
A professional player who is known as a Counter-Strike: Global Offensive player. Warzone, Fortnite, Apex Legends - all these games are easy for this "master". Michael is respected by the older generation, because he is always quite calm, and clear-cut, has an excellent command of weapons in the game, understands the map, and competently presents himself to the viewer. A lot to learn from him.
If you want to start an advertising campaign with one of the most famous Twitch streamers, it would not be bad to have an impression of the influencer’s previous campaigns. For example, our platform helps you to overview all the websites that were mentioned in streamer's panels on streams:
Spanish streamer David Martinez (TheGrefg) broke a Twitch record when over 2.4 million people simultaneously watched him show off his own skin in the Icon game (Fortnite). Skins from the Icon series are reserved for the most popular Fortnite content creators like Ninja. TheGrefg broke his own streamer record of 660.1k views, set in December 2020, also during a Fortnite stream. David Martinez also set a Twitch record among all channels on the service, surpassing the Eleague TV channel, which was watched by about 1.1 million people at the same time.
One of the issues that all marketers are concerned about is the probable cost of integration. With the help of our platform, you can learn the approximate cost for every streamer on Twitch:
He looks like a serious man, but on the stream, he is very emotional. An open, cheerful, and kind man who, together with his friends and other streamers, makes high-quality and positive content. For this, he is loved by more than 9 million people.
If you are interested in what brands have already been mentioned on the channel, you can easily find it out in a dedicated section of the streamer’s page on our platform:
She is adored by 9.2 million subscribers. She is considered the most popular female Twitch streamer. Definitely, her pretty appearance and pleasant voice did their job. But we must not forget that work on content, communication with the audience, and a serious approach to streams brought her closer to success.
She plays role-playing games. Pokimane collaborated with the brand Nissin Foods and advertised the product (instant noodles) during the broadcast of the League of Legends game. Live, the girl showed how she cooks and eats noodles. To entertain the audience, she additionally placed a “Slurp Meter” on the screen, which picked up the noise level and showed the audience how loudly she was eating:
Related: Best Twitch streamers in 2023
Twitch has various benefits to offer to marketers: a huge active audience, many different topics and formats of interaction with viewers, and most importantly, the ability to develop unique creative promotion mechanics for each specific brand/product. The results of such integrations often exceed all customer expectations.
If you think selecting a streamer on Twitch for an advertising campaign is a challenge, you can always rely on the BuzzGuru discovery and analytics platform. It will help you to select the right influencer, not by the number of subscribers but judging by various other metrics, including the engagement rate.