REPORT: Influencer marketing benchmarks and trends 2023

How to find influencers on TikTok

For brands that need to attract customers, especially younger ones, TikTok is now a key player, providing fresh marketing opportunities through influencer collaboration.

Utilizing TikTok's content creators, brands can reach a loyal and often younger audience by promoting products or services through engaging and personalized content.

The authentic connection between influencers and followers leads to higher engagement, brand awareness, and sales. The BuzzGuru platform evidences this strategy's effectiveness, aiding over 1000 brands.

TikTok's unique content resonates with a diverse user base, making it an attractive platform for marketers aiming to reach potential customers.

BuzzGuru streamlines influencer discovery with smart filters and metrics, reducing search time and providing insights for informed decisions.

So, how to find influencers on TikTok? Read further to learn. Understanding its fundamentals and leveraging tools can optimize your strategy, whether you are new to TikTok or looking to enhance existing efforts.

Understanding your target audience: who your customers are and what they like on TikTok

Before learning how to find influencers on TikTok, a crucial step is understanding your target audience. This understanding lays the foundation for all subsequent decisions, from choosing the right influencers to crafting compelling campaigns. Let's break down the essential aspects of this stage.

Identifying your target demographic

  • Age range. TikTok has a wide user base, but it is particularly popular among younger audiences. Identifying the specific age range of your target market will help in selecting influencers who resonate with that demographic.
  • Interests and preferences. Pinpointing the interests, hobbies, and preferences of your target demographic will aid in aligning with influencers who create content in those niches.
  • Geographic location. Targeting specific regions or countries can also impact influencer selection, especially if your product or service is location-specific.

    Analyzing audience behavior on TikTok

    Understanding how your target audience behaves on TikTok is essential for creating campaigns that truly resonate.
  • Content engagement. Analyzing what types of content your audience engages with the most, such as specific hashtags or video styles, can inform your influencer collaboration strategy.
  • Trends and challenges. TikTok is known for its viral trends and challenges. Observing which ones your target audience participates in or enjoys can provide valuable insights for campaign creation.

    Importance of matching influencer's audience with your target market

  • Alignment with brand values. The influencer's audience should share values and interests with your brand to ensure an authentic connection.
  • Trust and credibility. Influencers who genuinely connect with their audience build trust, making their endorsements more credible and effective.
  • ROI and conversion. Matching the influencer's audience with your target market ensures that your marketing efforts reach those most likely to convert, maximizing ROI.

    Utilizing the BuzzGuru influencer marketing platform to discover audience preferences

    BuzzGuru allows you to:

    Search and filter. Use keywords, hashtags, and filters to search for content that resonates with your potential clients, understanding what they like on TikTok.
  • Analyze engagement metrics. BuzzGuru provides insights into views, likes, comments, and shares, giving a comprehensive view of what your target audience prefers.
  • Perform competitor analysis. Understanding what works for competitors can offer additional insights into your target audience's behavior.

    Understanding your target audience is not just the first step in TikTok influencer marketing — it's the cornerstone. By knowing who you want to reach and what resonates with them, you can select influencers and design campaigns that speak directly to those you aim to influence. Tools and platforms that aid in this understanding are invaluable, providing data-driven insights to make informed, effective decisions.

    Utilize advanced search tools to find relevant TikTok influencers

    Finding the right influencers for your marketing campaign on TikTok can be like searching for a needle in a haystack. With millions of content creators, pinpointing those who align with your brand values, target audience, and campaign goals might seem overwhelming. Here's where BuzzGuru’s advanced search tools come into play.
  • Comprehensive search engine. BuzzGuru is designed to help brands find relevant TikTok influencers efficiently. With a database of millions of influencers, including TikTok creators, it's a robust starting point.
  • Customizable search options. BuzzGuru allows searches that range from broad to highly specific, providing a powerful tool to find the exact influencers you need.

Analytical insights. Beyond discovery, the BuzzGuru influencer marketing platform also offers data-driven insights to analyze influencers' performance, audience demographics, and other vital metrics.


image14-2Using smart filters and search options

  • Filters for niche selection. Smart filters allow you to search by specific categories, interests, or content themes. Whether you're looking for fitness gurus or food enthusiasts, filters can narrow down your search.

image13-2Geo-targeting. If your campaign is targeted at specific locations, filters for geographic areas help find influencers who are popular in those regions.

  • Engagement and popularity metrics. You can also filter influencers based on their engagement rate, follower count, and other popularity metrics, ensuring they have the reach and influence you require.

    image17-2Customizing searches with keywords and hashtags

  • Keyword search. Type specific words or phrases related to your brand or campaign to find influencers who regularly post about those topics.
  • Hashtag analysis. If there are trending hashtags relevant to your niche, searching them will reveal influencers who actively participate in those trends, potentially aligning with your campaign.

BuzzGuru grants you global access. It is not limited to one region or country. You can find influencers across the globe, allowing for international campaigns or targeting specific countries and cultures.

The answer to “how to find the Influencers in TikTok?” is – utilize the BuzzGuru TikTok influencer marketing platform. It streamlines the often daunting task of finding the perfect TikTok influencers for your campaign. With smart filters, customizable search options, and extensive global databases, BuzzGuru provides precision and efficiency. The platform is an essential asset for anyone looking to tap into TikTok's vast pool of influencers, offering a way to find, analyze, and select content creators who align with your marketing objectives.

Analyze TikTok influencer quality and relevance

Finding influencers that align with your brand's values and target audience is just the starting point. Once you've identified potential TikTok influencers for your collaboration, it's essential to evaluate their quality and relevance to ensure they can effectively promote your products or services. This involves a deep analysis, encompassing several critical aspects:

Metrics to consider

  • Engagement rate. Analyzing the influencer's engagement rate, which includes likes, comments, and shares, helps in understanding how actively their followers interact with their content. Here is a free TikTok engagement rate calculator you can use.
  • Views and likes. The number of views and likes provide insights into the influencer's reach and popularity.Views and likes. The number of views and likes provide insights into the influencer's reach and popularity.



  • Audience demographics. Understanding the age, location, and interests of the influencer's followers can ensure alignment with your target market.
  • Activity dynamics. Observing the influencer's posting frequency and growth trends can provide insights into their consistency and influence over time.

image15-2Forecasting influencer's performance in campaigns

Data-driven forecasts. Using historical data and performance metrics, platforms can forecast how an influencer might perform within your specific campaign.

  • Alignment with campaign goals. Assessing how the influencer’s content aligns with your campaign goals and themes is essential in predicting their impact.

Evaluating costs and negotiating prices

Cost estimation. BuzzGuru provides tools to estimate the potential cost of an influencer's services based on metrics like Cost Per Mille (CPM). You can have the average CPM and approximate cost of integration calculated for you.

  • Negotiation tools. Armed with these insights, brands can negotiate more effectively to secure the best prices.
  • Balancing cost and value. While cost is a critical factor, evaluating it in conjunction with the influencer's quality, relevance, and predicted performance ensures a well-rounded decision.

Analyzing an influencer's quality and relevance is not a simple, linear process. It requires considering a multitude of factors and metrics, often with the aid of specialized platforms and tools. This in-depth evaluation ensures that the chosen influencers are not only popular but also resonate with your brand and can create content that engages the target audience. This stage lays the foundation for building a successful influencer marketing campaign, making it vital to approach with precision and understanding.

Create and manage custom TikTok influencers lists

The process of selecting and analyzing TikTok influencers is likely to yield several potential creators who align with your brand and campaign goals. Managing this information effectively is crucial to the smooth execution of your influencer marketing strategy. Creating and maintaining custom influencer lists enables better organization, collaboration, and tracking. Here's how to approach this essential aspect:

How to add chosen creators to custom lists

  • Selection process. After thorough analysis, selecting influencers that fit your campaign needs is the first step.

Custom list creation. BuzzGuru allows the creation of custom lists where you can categorize influencers based on different parameters like campaign themes, target demographics, etc.

image4-4Adding to lists. By simply clicking the “Add to list” button you can add chosen creators to your customized lists.

  • Annotations and notes. Adding specific notes and annotations to each influencer within the list can provide context and reminders for future reference.

    Collaborative tools for team coordination

Shared access. Granting access to team members via BuzzGuru’s campaign management tool ensures that everyone involved can view and edit the custom lists and influencer contacts.

  • Real-time collaboration. BuzzGuru allows real-time collaboration, where multiple team members can work simultaneously on the lists.
  • Task assignment and notifications. Tools that enable assigning specific tasks related to influencers to team members and sending notifications enhance efficiency and accountability.
  • Security and privacy controls. Implementing the right security and privacy measures within the collaboration ensures that sensitive information is handled with care.

Creating and managing custom influencer lists go beyond mere organization, and it’s not only about how to find influencers on TikTok. It's a strategic phase that ensures that all stakeholders, from marketing managers to content creators, are on the same page. Through careful categorization, consistent tracking of contacts, and effective collaboration, this phase builds a robust foundation for the next steps in the influencer marketing campaign. By harnessing these tools and practices, brands can create a more streamlined, responsive, and adaptable campaign that leverages the unique power of TikTok's creative community.

Conclusion: how to find TikTok influencers and manage a successful influencer marketing campaign

Finding and managing influencers on TikTok is an intricate yet rewarding process. By understanding the target audience, utilizing advanced search tools, analyzing influencer quality and relevance, and creating custom lists, businesses can tap into the dynamism of TikTok's platform to enhance their brand presence. 

The BuzzGuru platform not only shows how to find influencers on TikTok and makes the process fast and easy, but also equips you with the tools and insights needed to navigate this novel terrain. With the right approach, TikTok influencer marketing can be a transformative strategy, connecting brands with new audiences in engaging and innovative ways. Book a demo and see how else you can benefit from BuzzGuru!

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