REPORT: Influencer marketing benchmarks and trends 2023

TOP 10 life hacks YouTube channels to use in an advertising campaign

Today, it is hardly possible to meet someone who would not know what a life hack is. Identifying a life hack as a useful tip would probably not be enough. A life hack is a thing that should make various life processes much easier. 

Life hacks were invented by those who prefer making their lives better. And they are ready to share their inventions. In this article, BuzzGuru invites you to take a look at a selection of the TOP 10 YouTube life hacks channels that offer handmade, craft, and DIY ideas. As such YouTubers provide their life hacks in various fields, from cooking to clothes creation, brands get almost unlimited possibilities for influencer marketing cooperation!

5-Minute Crafts

5-Minute Crafts

The 5-Minute Crafts YouTube channel is a dream of any DIYer. The English-language content of the channel will teach life hacks, how to efficiently use or reuse old stuff, cook, and much more.

With 77 000 000 subscribers, 5-Minute Crafts ranks first in the “Hobbies & Style” category. The BuzzGuru analytics platform provides you with an opportunity to study the video release schedule of the channel. You can see that the videos on this channel are released every day:

Video release schedule

Bright Side

Bright Side

Bright Side is a YouTube channel run by Cypriot media company TheSoul Publishing. The channel releases informative videos, life hacks, scientific research, and other videos of that kind every day. 

Before you start exploring the profile page of this YouTube channel on our platform, we suggest you have a look at the search results. The Bright Side channel is available in several languages: 

Channel search by language Although the most popular of them is the channel with the English broadcast language, it is useful to keep in mind that through the Bright Side channel, you can reach a wider audience in different regions. 

Troom Troom

Troom Troom

One of the most video-rich channels in the “Hobbies & Style” category of YouTube: it contains hundreds of life hacks, funny video collections, and short training videos with various tricks.

With the help of the BuzzGuru analytics platform, you can not only discover the number of subscribers and video views. There is an opportunity to forecast the number of video views for 30 days. Our platform provides such a forecast as a handy chart showing the difference in views number day-by-day:

Views chart

Haerte Test

Haerte Test

This channel is the original German variation of the "Mythbusters" theme: here they create homemade products and test a lot, break and blow up. The channel's assortment includes bright videos for evening viewing, and detailed instructions of the "do it yourself" type - reproducible and as clear as possible. 19 900 000 subscribers appreciate their ideas.

On our platform, you can collect all the necessary information about the YouTube channel that interests you. Thus, for example, you can study the channel rating. Thus, the “HaerteTest” channel ranks first in Germany: 

channel rating

Crafty Panda

Crafty Panda

A USA-based channel filled with a wide variety of popular entertainment videos. If you turn it on, you will be lost: fantasies on various topics and short videos in the spirit of “Best Parenting Hacks” make both old and young like this channel.

The BuzzGuru discovery & analytics platform offers you not just bare statistics. We help you overview various data including the most common tags used in the videos on this channel:

Top 10 tags from YouTube

HowToBasic

HowToBasic

This Australia-based YouTube channel is ready to answer the questions from “how to make a Christmas tree out of a napkin” to “how to cut a watermelon”. It is also ready to open the door to the world of cooking life hacks. 17 000 000 subscribers enjoy watching the creator’s original videos.

If you are interested in starting an ad campaign with this YouTuber, you can have a look at what apps have already been promoted on the channel, for example, RAID: Shadow Legends - a very popular mobile game:

Brands mentions

Blossom

Blossom

This popular YouTube channel combines simple but very useful video life hacks, answers to everyday questions that so often torment each of us, and exciting experiments.

With the help of our platform, you can estimate the cost of the possible integration. We provide this information in a separate section:

Estimated integration cost

123 GO!

123 GO!

The creators of this channel promise their subscribers that they will not be bored. Well, it may seem that they have nothing special to offer, just some simple life hacks that are everywhere on the Internet. But the viewers come and stay - more than 11 million subscribers make a very impressive result! Exposure to popular hacks, homemade crafts, and just a selection of unusual, strange, and amazing life hacks - the subscribers get addicted to every new video.

If you wish to have a better understanding of what type of ads this YouTube channel can offer, watch the sponsored video that is already there:

Sponsored videos

Quantum Tech HD

Quantum Tech HD

This popular Spanish YouTube channel combines simple but very useful video life hacks, answers to everyday questions that so often torment each of us, and exciting experiments.

The BuzzGuru platform offers you a quick and convenient way to review the videos on the YouTube channel that interests you. Thus, you only need to select the “Video” tab on the channel’s page and apply filters to enhance the navigation:

Navigate videos

Mr DegrEE

Mr DegrEE

This channel contains everything: life hacks around the house, for studies, recipes, as well as techno life hacks and other “fantasies”. 

This channel has the smallest number of subscribers on our list, but its popularity is rapidly growing. The content analytics of the channel are impressive. Thus, the indicator of the engagement rate is higher than the average on similar channels and the distribution of likes is excellent: 

Content analytics

Conclusion

Since the launch of the YouTube video hosting, it has been gaining more and more popularity. Almost every day, a new star is born on the platform. And life hack videos are among the most popular today, which makes the life hack YouTubers very attractive for those starting an influencer marketing campaign.

To make the selection process of find YouTube influencer for your ad campaign quick and easy, use the BuzzGuru analytics & discovery platform. You will get a closer look at the TOP YouTubers and the content they create!

Try BuzzGuru today! Submit for a free trial and check out platform’s capabilities by yourself.