TOP music YouTube channels to work with on advertising campaigns

YouTube has become the de facto launching pad for a new generation of celebrities and big stars.

Famous names such as BTS, Marshmello, and Billie Eilish have amassed millions of subscribers over the years by uploading captivating and exciting videos to the YouTube platform and hitting the hearts of their fans. The music stars are not perceived as singers only - they have become the real influencers, and every business dreams of cooperating with them. 

With the help of the BuzzGuru discovery and analytics platform, you can find any influencer for your ad campaigns. Today, we have these 10 TOP music YouTube channels for you to overview. Integrations with these creators can bring your business on top, but we suggest you think twice before contacting them: many of these channels belong to large corporations, and cooperating with them requires a special approach and, usually, a large budget.

BLACKPINK

BLACKPINK is a South Korean girl band formed by YG Entertainment in 2016. In just six years, Blackpink has become one of the most popular music bands in the world, and its members continue to set new records and rules of the game. For example, 3 videos of this band have collected more than one billion views on YouTube each.

The channel can boast 75 800 000 subscribers. Some other important metrics, like engagement rate, the number of likes, and the number of views are also at a very good level, making the channel attractive for the advertisers:

BANGTANTV

Together with Blackpink, BTS (also known as “Bangtan Boys” or “Beyond The Scene”) is the most popular K-pop group in the world, seriously influencing the entire global music industry. The group was formed by the South Korean label Big Hit Entertainment in 2010. One of the key reasons for the growing global popularity of BTS is a collaboration with such famous artists as Steve Aoki, Halsey, Nicki Minaj, Ed Sheeran, and Coldplay.

BTS has a huge impact not only on the music industry but also on social life. The band has performed at the UN General Assembly twice, in 2018 and 2020. Since 2017, BTS has partnered with UNICEF as part of the “Love Myself” campaign dedicated to combating violence against teens.

Their popularity is growing together with the number of views on their YouTube channel. On the BuzzGuru platform, you can study the views number growth within the last month or select the particular period:

Justin Bieber

Justin Drew Bieber is a pop singer from Canada who became famous after the viral video of his own composition "One Time" on YouTube. He is one of the youngest and highest-paid performers in the modern music industry.

In 2011, Forbes included Justin Bieber in the list of the highest paid celebrities under thirty, and in the fall, the singer overcame another significant milestone - his video became the first video in YouTube history to reach more than 2 billion views.

Before considering starting an influencer marketing campaign with this YouTube channel, we suggest having a look at the channel rating available on the BuzzGuru platform:

Marshmello

Christopher Comstock, better known as Marshmello, rose to prominence in 2015 as a musician, producer, and DJ.

Marshmello prefers to hide behind a pseudonym and a mask. This does not prevent him from creating music that inspires listeners all over the world.

Before starting an advertising campaign with a celebrity, it is especially important to have an understanding of the necessary budget. With the help of our platform, you can assess the approximate cost of integration with a YouTuber:

However, such celebrities as Marshmello set their prices higher than average YouTubers from their region (and the CPM is based on it) as there are other factors that affect the price.

EminemMusic

Eminem (real name Marshall Bruce Mathers III) is an American rapper, music producer and composer. One of the best-selling musical artists in the world, winner of fifteen Grammy awards and an Oscar for best song for the movie "8 Mile", where he played the main role.

His YouTube channel has more than 52 million subscribers and his popularity on this platform keeps growing. Integration with one of the most popular musicians in the world might not be easy, however, you can examine what brands have already been mentioned on the channel with the help of the BuzzGuru platform:

Ed Sheeran

Ed Sheeran is an English singer and songwriter. In 2016, the single from his second album, "Thinking Out Loud", brought Ed a victory in two Grammy categories. The video for this composition on the first day after the release scored more than two and a half million views on YouTube. Subsequently, the number of viewers grew by over a billion.

If you think about Ed Sheeran as a perfect candidate for your influencer marketing campaign, then you need to pay attention not only to his music videos, but the channel’s content analytics as well. Thanks to the BuzzGuru platform, you can easily get access to all the necessary data represented in a form of a handy chart:

Ariana Grande

Ariana Grande-Butera is an American singer and actress. In addition, Ariana is the author of her songs. Ariana Grande is a music producer and also a Grammy Award winner. In 2019, Grande's “Thank U, Next” reached number one on the US Billboard 200 and equalled The Beatles' record.

Before contacting a celebrity for an advertising integration on YouTube, it is useful to study the already existing paid videos on the channel. Our analytics and discovery platform provides you with such an opportunity:

Taylor Swift

Taylor Swift is an American singer, songwriter, record producer, director, actress, and model. She was recognized as American Music Awards Performer of the Decade and Billboard Woman of the Decade. The winner of the most awarded country album and the most awarded pop album in history.

Taylor Swift is one of the most followed personalities on social media. Brandwatch named Swift the most influential person on Twitter in 2021. Her YouTube channel has 47 million subscribers. Below are the most common hashtags used in her video descriptions - this list can help you find out what niches the YouTuber is the most active in:

Billie Eilish

Billie Eilish is an American singer and songwriter. In 2022, she won her Oscar for the song "No Time to Die" written for the film of the same name.

In 2019, her debut album “When We All Fall Asleep, Where Do We Go?” topped the US (Billboard 200) and British (UK Albums Chart) charts, and the single "Bad Guy" went to number one on the Billboard Hot 100 (USA). It was the singer's first chart-topper, and Eilish herself, thanks to this achievement, became the first person born in the 21st century who managed to lead the Hot 100.

Her YouTube channel has more than 46 million subscribers, and the overall number of views has almost reached 12 billion. With the help of the BuzzGuru platform, you can study the number of the channel’s views within a selected period:

Katy Perry

Katherine Elizabeth Hudson, better known as Katy Perry, is an American singer who mostly performs her own songs. The song “I Kissed a Girl” made her world-famous, and subsequently, the artist was repeatedly nominated for the Grammy Award.  

Katy is at the peak of popularity and is one of the most successful musicians from a financial point of view. Her YouTube channel has more than 43 million subscribers. If you are planning to start an advertising campaign with this celebrity, you can first explore the applications she mentioned in her videos in the dedicated section:

Conclusion

Most of us believe that involving celebrities in advertising campaigns will guarantee success. However, the experience shows that it may not always be like that. Cooperating with celebrities requires investments and efforts, and we underline that it is necessary to think twice before starting an influencer marketing campaign with a famous musician-YouTuber.

To make an informed decision, you need to get as much clear analytics as possible. The BuzzGuru discovery and analytics platform is your easiest way to get all the necessary information about any creator, the world-famous one or having just a hundred followers.