Not long ago, we have overviewed the top yoga YouTube influencers, and today we are listing YouTube channels offering workouts to suit all tastes and levels of training - from classes based on Indian dances and twerking to hardcore workouts like those of the Marines. A healthy lifestyle is now in vogue, so fitness and workout influencers are popular all over the world.
With the help of the BuzzGuru discovery and analytics platform, you will not only learn how to find a YouTuber in the category you are interested in, but will also see how to select the most suitable one for a particular advertising campaign.
Pamela Reif is a YouTube model and fitness influencer who has been making videos since she was 16 years old. She is an ambassador for various fitness brands thanks to her sensationally popular fitness posts on Instagram.
Pamela posts new videos on her channel several times a week. She offers a combination of leg workouts, abs, and calorie burn. She definitely has playlists to help anyone find the necessary workouts.
One of the questions that bother almost everyone planning to start an influencer marketing campaign is the cost of the collaboration. The BuzzGuru platform provides you with the estimated cost of the integration:
It is calculated based on the region’s CPM, in Pamela’s case, it’s Germany.
Chris Heria, the driving force behind the popular YouTube fitness channel with more than 7 000 000 subscribers, has been in the fitness industry for over 10 years. He is also the founder and CEO of ThenX Fitness Program, a training program with a focus on gymnastics and weights.
To get a better understanding whether an influencer you are going to collaborate with is reliable, we suggest studying the channel quality metric on the channel’s page. It is valued from 1 to 100, where 1 is the worst possible value and 100 is the best one. This metric shows this particular channel's activity and level of engagement rate.
The channel quality metric represents the total quality of the channel, and it includes such important indicators as:
- Engagement rate,%
Median audience engagement for the last 10 posts.
- Number of likes,%
Median likes to subscribers ratio for the last 10 posts.
- Number of comments
Median comments per 1000 likes for the last 10 posts.
A popular channel with a huge selection of workouts: stretching, abs, static and intense complexes, special exercises for classes in the apartment and interesting blocks of exercises to popular music tracks. There are videos for both beginners and experienced home athletes. Each workout takes no more than 20 minutes.
The MadFit channel has 7 110 000 subscribers and is an attractive candidate to start an influencer marketing campaign with. By the way, before contacting the YouTuber, you can overview the sponsored videos already published on the channel:
The FitnessBlender channel was created by two people, husband and wife Daniel and Kelly. The channel offers over 600 free full-length workout videos with new videos added every week. In addition, viewers can find useful information on health, fitness, nutrition, and more.
On the BuzzGuru platform, you can study the brands mentioned by Daniel and Kelly in their videos. You can do it in a dedicated section called “Brands mentions”:
Cassey Ho is the most energetic person you will ever meet. She is a certified fitness instructor offering full-length Bootcamp Sculpting, POP Pilates, and PIIT28 exercises on her YouTube channel. Cassey and her friends participating in the videos laugh out loud when they can't do an exercise, wear striped knee-highs to practice, and smile every second of their short workouts. This YouTuber makes exercising at home an infectiously happy process, which will result in both slender legs and good abs. Somehow, it helps to do 1 000 squats effortlessly or stretch the lower body.
The channel is notable not only for its 6 610 000 subscribers, but for the good metrics as well. For example, the engagement rate is almost twice as high as the average ER on similar channels:
POPSUGAR Fitness, led by Anna Renderer, offers fitness tutorials, workouts, and exercises for anyone who wants to lose weight, relieve stress, and simply live a healthy life. These videos allow channel subscribers to work out with Anna, other fitness experts, and Hollywood's most popular coaches.
POPSUGAR is an American media and tech company. It has several YouTube channels, and the BuzzGuru platform helps you overview them all. You only have to type the title in the dashboard’s search bar - and enjoy the results:
The Fitness Marshall
If you're into dance training (and who isn't?), then The Fitness Marshall is the YouTube fitness influencer you've been looking for. This YouTube channel led by Caleb Marshall includes original dance workouts to the top music hits.
This top YouTube fitness channel is full of high cardio workouts to get the subscribers pumped and moving. In addition, there are videos from the "Sweat Sessions" series that allow you to train with "Booty Army" from 20 minutes to an hour.
To start an influencer marketing campaign, it is necessary to understand how often a creator releases the videos and what schedule their subscribers are used to. To help you with that, the BuzzGuru platform collects analytics about the video release schedule:
The Body Coach TV
Joe Wicks, a YouTuber from the United Kingdom, describes himself as a man whose mission is to save people from the "terrible diet industry". He has been a personal coach for many years and has been able to gain a huge following online.
Since going public, The Body Coach has produced several top-selling cookery books but is probably best known for his 90-Day Body Transformation Plan. The plan is simple: four intense workouts a week, tons of water, and three high-protein meals every day.
The Body Coach publishes weekly home workouts to help 2 800 000 subscribers get stronger, healthier, and happier.
We don’t suggest you take Joe’s course and see how your life changes in 90 days, but we offer to have a look at the video views forecast for 30 days that is available on our platform and helps to decide on collaboration:
"V Shred" is a fitness program that a famous personal trainer Vince Sant offers to his followers. Many users experienced real results, some didn’t agree with the program’s price/quality ratio, but this YouTube channel has 2 800 000 subscribers, which is not a small amount.
On the BuzzGuru platform, you can overview every detail about the channel you would like to collaborate with. Even the tags used in the video descriptions:
MattDoesFitness focuses on bodybuilding, food, and lifestyle blogs. But the subscribers can also find the amazing “Bodybuilder Tries” series where Matt tries out workouts that aren't quite in his comfort zone, like CrossFit or even pole dancing.
In addition to non-bodybuilding workouts, Matt does other tasks that are mostly food-related, such as "100,000 calories in 24 hours" or eating 5,000 calories of fruits and vegetables alone.
MattDoesFitness is a well-known YouTube fitness influencer who regularly works with established fitness brands such as GymShark and My Protein. You can check how his sponsored videos work for the brands on the BuzzGuru platform:
Following different influencers on YouTube is a great way to find a good workout program without even leaving home! The YouTubers on our list offer great opportunities to start new and fun workout routines that will keep the subscribers fit, healthy, happy, and motivated.
For those wishing to start an advertising campaign with such influencers, we offer to try the BuzzGuru discovery and analytics platform - you will overview all the TOP YouTubers, analyze the content they create and their performance, and make the right decision for your influencer marketing strategy!