What are the most popular youtube channels? How can you use these accounts to promote your product? Find out in the article by the service for the search and analysis of influencers - BuzzGuru.
How are the most popular YouTubers beneficial to your business?
Since YouTube was launched in 2005, it has gained huge popularity among all of us. Hundreds of celebrities and influencers have become famous on this platform, and its multi-million viewers worldwide watch videos on it several times daily.
YouTube has become an excellent platform for talented people to monetise their creativity and an effective tool for brands to explore the interests of their target audience and implement their marketing strategies. Famous YouTubers can help promote your brand: you can reach a new audience, find customers and expand brand awareness.
What kinds of marketing campaigns can be done with YouTubers?
YouTubers are the driving force behind influencer marketing, a promotion method where an opinion leader’s account becomes an advertising platform. You pay money, and the YouTuber includes a demonstration or a mention of your product or service in their video. The fee can be both for cooperation in general and for the number of clicks on your link or purchases of your product, depending on the agreement.
Have a look at the TOP-100 most popular YouTube channels in the world in 2023:
Most popular YouTube channels
T-Series
- The current number of followers is 186 000 000
- The number of average views is 2 443 139
- The average number of likes is 42 791
The channel of a music record label and a film company from India. Remarkably, T-Series was initially founded to sell pirated copies of Bollywood songs, but now it is one of the largest Indian music production companies. T-Series is primarily known for the soundtracks of Bollywood films and indie pop music. It is the first of the top 100 YouTube channels by the number of subscribers.
Cocomelon - Nursery Rhymes
- The current number of followers is 114 000 000
- The number of average views is 11 350 891
- The average number of likes is 43 458
The channel has children's educational and entertaining songs in English. It is the most popular American channel for kids on YouTube — so if your target audience is people who have kids, it’s almost 100 per cent guaranteed that they watch this channel. Cocomelon is so popular that it even has its own Netflix version. Keep it up!
PewDiePie
- The current number of followers is 110 000 000
- The number of average views is 3 479 841
- The average number of likes is 200 531
The channel of a Swedish video blogger, lets player, show business figure, actor, and musician. For a long time, PewDiePie had the most subscribed YouTube channel, before the rise of T-Series channel. It began to rapidly gain followers and overtook PewDiePie. The confrontation between T-Series and PewDiePie resulted in a whole "Subscribe to PewDiePie" movement, where fans made banners, bought advertising spaces, and walked in processions with signs with this inscription. But this did not help, and now the influencer's channel is in third place by the number of subscribers on YouTube, but despite this it’s still very popular among young and adult audiences.
SET India
- The current number of followers is 108 000 000
- The number of average views is 58 394
- The average number of likes is 200 531
SET India is both a YouTube channel and a public entertainment pay-TV channel for families whose broadcasting language is Hindi. It ranks fourth in the list of top 100 most subscribed channels on YouTube. This channel airs reality shows, crime dramas, and many Indian adaptations of American TV shows that bring families together to relax and have fun.
Kids Diana Show
- The current number of followers is 80 200 000
- The number of average views is 10 912 576
- The average number of likes is 18 877
The channel is about the life of a little girl Diana: in her videos, she tries on dresses, tests children's cosmetics, unpacks toys and gifts. Diana has a twin brother Roma, whom she sometimes appears with in the videos. However, he has his own channel, Kids Roma Show. Kids Diana Show is one of the most popular Russian-language children's channels on YouTube.
WWE
- The current number of followers is 78 600 000
- The number of average views is 95 439
- The average number of likes is 2 994
The channel of an American public company that organises wrestling events, producing films, music, clothing and computer games. The YouTube channel audience is really engaged in watching and commenting on videos from their favourite WWE superstars, backstage fallouts from live shows and other entertainment videos.
Like Nastya
- The current number of followers is 74 900 000
- The number of average views is 17 434 433
- The average number of likes is
The channel is about the life of a little Russian girl Nastya, mostly her trips to amusement parks and reviews of children's goods. She occupies seventh place in the list of the top 100 most subscribed YouTubers. Like Nastya is one of the highest-paid YouTube vloggers, earning about $ 20 million a year on advertising integrations. She lives with her parents in the United States.
Zee Music Company
- The current number of followers is 74 300 000
- The number of average views is 81 642
- The average number of likes is 2 168
The channel of the Indian music company that produces Bollywood Music. However, the main competitor of the T-Series is ahead of the channel in terms of the number of subscribers. Zee Music Company has made music for Fox Star Studios, UTV Software Communications, Balaji Motion Pictures, and other film companies.
5-Minute Crafts
- The current number of followers is 72 800 000
- The number of average views is 651 122
- The average number of likes is 4 671
The channel with do-it-yourself and life hacks videos in English. Although the life hacks that are shown on the channel are presented as serious, they are more like trolling. The channel is criticised for bizarre content, but it is gaining a large number of subscribers and views thanks to its absurdity.
Vlad and Niki
- The current number of followers is 69 100 000
- The number of average views is 13 051 867
- The average number of likes is 24 801
The channel is about the life of two little brothers Vlad and Niki, in Dubai. Their videos are about how they travel with their family, play and visit amusement parks. The channel completes the top 100 most followed accounts on YouTube. This is only one of the many channels about the life of the boys, but it is the most popular. Their parents have twenty more channels on YouTube about the brothers in different languages.
Canal KondZilla
- The current number of followers is 64 400 000
- The number of average views is 82 556
- The average number of likes is 2 935
The channel of the Brazilian screenwriter and director KondZilla, the founder of KondZilla Records, a recording and video production company. He currently has the largest YouTube channel in Brazil and Latin America. Besides the fact that he makes music videos, he is also the creator and director of the Netflix crime teen drama Sintonia.
Justin Bieber
- The current number of followers is 64 000 000
- The number of average views is 4 316 485
- The average number of likes is 109 087
The channel has songs, live concerts, and backstages of Justin Bieber, a Canadian pop-R&B singer, songwriter, musician, actor. Among the famous singers, he has the largest number of subscribers on YouTube. Most of the videos are clips and recordings of songs with lyrics, but there are also vlogs and interviews.
MrBeast
- The current number of followers is 64 000 000
- The number of average views is 58 559 583
- The average number of likes is
The channel of the American video blogger and show business figure Jimmy Donaldson. In his videos, he makes experiments, plays videogames, and donates money to charity and Twitch streamers. Jimmy is the thirteenth of the top 100 influencers on YouTube. Many consider his videos too extravagant; for example, he buried himself alive for 50 hours in a ventilated coffin. However, this is what brings him that many subscribers and views.
BLACKPINK
- The current number of followers is 62 400 000
- The number of average views is 13 061 763
- The average number of likes is 841 912
The channel of the South Korean k-pop girl group. Among their videos, there are video clips, interviews, dances, etc. Their video Ddu-Du Ddu-Du became the most viewed K-pop group music video on YouTube. BLACKPINK members are among the most influential celebrities in South Korea.
Zee TV
- The current number of followers on YouTube is 58 000 000
- The number of average views is 1583 551
- The average number of likes is 3 985
Zee TV is an Indian entertainment TV channel included in the Zee Network TV channels list. The main content is drama television series of its own production, Bollywood films, talent shows, and talk shows. TV content is broadcast to more than 168 countries.
HYBE LABELS
- The current number of followers is 57 800 000
- The number of average views is 4 236 240
- The average number of likes is 295 506
The channel of the South Korean record entertainment company HYBE LABELS. The sixteenth of the top 100 most subscribed YouTube accounts. HYBE LABELS is one of the wealthiest and most popular record companies in the country. The brand produces such groups as BTS, TXT, ENHANCE, solo artists such as Jungkook and Agust D, etc.
Dude Perfect
- The current number of followers is 56 300 000
- The number of average views is 17 385 941
- The average number of likes is 510 547
The channel features tricks from Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. The broadcast language is English. Content created by Dude Perfect consists of videos depicting various trick shots. The group also regularly uploads videos of "battles" between the members in which they compete against one another in different sports and games with a custom set of rules.
Goldmines Telefilms
- The current number of followers on YouTube is 55 200 000
- The number of average views is 449 111
- The average number of likes is 3 319
The channel of Goldmines Telefilms is an Indian film company. It is currently the largest English-speaking Indian film company in Bollywood. They translate existing Bollywood films into English and create their own, also in English. That’s why they have many grateful fans who do not understand Hindi but love Bollywood so much.
Marshmello
- The current number of followers is 53 200 000
- The number of average views is 226 364
- The average number of likes is 9 910
The channel of Christopher Comstock or Marshmallow, an American DJ and producer of electronic music is included in the top 100 influences on YouTube. He is also included in the list of the best DJs in the world according to DJ Magazine. Among his videos are music clips and some recordings from live concerts and DJ sets.
Shemaroo Filmi Gaane
- The current number of followers on YouTube is 53 000 000
- The number of average views is 102 578
- The average number of likes is 594
Another extremely popular channel with songs and excerpts from Bollywood films. Currently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and broadcast it in more than 30 countries.
Movieclips
- The current number of followers is 53 000 000
- The number of average views is 26 398
- The average number of likes is 132
The channel of the company Movieclips is located in Venice, Los Angeles. Movieclips creates video clips and trailers for films of Hollywood studios. The most popular movie clip trailer for the cartoon Sing (2016) has gained 472 000 000 views on YouTube.
Sony SAB
- The current number of followers on YouTube is 52 800 000
- The number of average views is 50 502
- The average number of likes is 1 735
YouTube version of the Indian paid comedy TV channel owned by Sony Pictures Networks. One of the top 100 most subscribed channels. Sony SAB produces the show Yes Boss, which turned 24 in 2023. It is the longest-running
show on this TV channel.
BANGTANTV
- The current number of followers is 52 700 000
- The number of average views is 10 132 304
- The average number of likes is 1 574 556
The channel of a South Korean k-pop boys band, BTS. Among the videos are music videos, interviews, choreographies, vlogs, and more. In April 2020, BTS became the best-selling group in the history of South Korea. They are very popular both in the country and abroad. K-pop fans form an impressive army of followers on their YouTube channel with a tremendous engagement rate of 16.7%.
Pinkfong Baby Shark - Kids' Songs & Stories
- The current number of followers is 49 900 000
- The number of average views is 350 765
- The average number of likes is 1 394
The channel has children's content, primarily educational or entertaining songs, the most famous of which is Baby Shark. Pinkfong stands to have made about $5.2 million from Baby Shark YouTube streams only. Primarily because of the song, this channel is one of the most popular on the website.
ChuChu TV Nursery Rhymes & Kids Songs
- The current number of followers is 49 300 000
- The number of average views is 1 207 898
- The average number of likes is 3 952
The channel has children's entertainment and educational content in the form of musical cartoons. These are primarily short cartoons with nursery rhymes and cheerful music. Being one of the top 100 Youtube channels, ChuChu TV is the ninth most visited YouTube channel in India and has more than 20 billion video views.
Ariana Grande
- The current number of followers is 49 300 000.
- The number of average views is 2 841 717.
- The average number of likes is 213 288.
The channel has music videos and recordings of live performances by American singer, actress, songwriter, producer - Ariana Grande. Note that Ariana Grande is not only a singer but also an actress. But in her activities, as well as in the content on YouTube, she generally focuses on songs.
EminemMusic
- The current number of followers is 48 100 000
- The number of average views is 19 147 423
- The average number of likes is 300 817
The channel of an American rapper, music producer, composer, and actor, Eminem. Unlike many other singers and music groups, Eminem does not produce engaging content such as vlogs or reactions on the covers of his songs. Music videos and interviews only. However, this is enough to keep the audience interested.
Ed Sheeran
- The current number of followers is 47 800 000
- The number of average views is 56 932 367
- The average number of likes is 721 020
The channel has music videos, vlogs, and collaboration projects of a British singer, songwriter, musician, record producer, actor, and businessman Ed Sheeran. One of the highest-paid musicians in the world, he has one of the top 100 most subscribed accounts on YouTube.
Aaj Tak
- The current number of followers is 46 700 000
- The number of average views is 13 904
- The average number of likes is 220
The YouTube version of the oldest news channel, the broadcasting language of which is Hindi. Among all the news TV channels, Aaj Tak has the greatest trust of Indians. So the engagement rate is 2.04%.
Badabun
- The current number of followers is 44 500 000
- The number of average views is 14 973
- The average number of likes is
The channel of a Mexican production company that is known for conducting street interviews with elements of humour. Badabun is often criticised for unnecessarily provocative and fake content. A large share of its popularity appeared because other channels and influencers discuss the content of Badabun in their videos.
Top 100 most-subscribed YouTubers and channels
Find out the full list of the top 100 YouTubers and channels in our service. You can filter the influencers by views and engagement rate, find the top 100 videos and the top 100 games that are popular right now.
Top 100 popular influencers list on the BuzzGuru platform
How to find popular YouTube influencers and channels for your business?
Brands can spend a lot of time manually trying to find the right influencer for cooperation. It is better to use the automatic search on the BuzzGuru platform instead. You can find the most popular youtube channels to promote your brand via our smart filters.
Among these filters are a search by the number of subscribers, the average number of views and likes, the engagement rate, the broadcast language, and many others. They will help you quickly choose the most suitable YouTube influencers for cooperation and get great results in promoting your business.
Summary
It is very convenient when there is an up-to-date selection of top YouTube channels at hand, where you can quickly find YouTube influencers for cooperation. The Buzzguru service provides up-to-date information about opinion leaders, the quality of their channels, and the estimated cost of advertising cooperation. And you can also save your own selection lists for quick access to influencers’ contact information. Request a free demo version today to evaluate all the advantages of the platform!
