REPORT: Influencer marketing benchmarks and trends 2023

Why you need competitive influencer marketing analysis and how to do it right

Influencers, with their established credibility, offer brands a powerful tool to reach and engage their target audience. But as in the case with any marketing strategy, success in influencer marketing requires careful planning, execution, and analysis – this includes keeping a close eye on your competitors.

Competitive influencer marketing analysis allows businesses to examine their competitors' influencer campaigns, understanding the who, what, and how behind their successes and failures. This analysis helps identify trends, opportunities, and enhances understanding of your audience. It's not about outdoing competitors, but about creating a more impactful influencer marketing strategy.

In an age where your competition is a click away, understanding your competitors' strategies is crucial. Here, BuzzGuru’s experts will underline why competitive influencer marketing analysis is vital and how to do it right.

Why you need competitive influencer marketing analysis

In the intricate web of the influencer marketing ecosystem, merely focusing on your own brand's strategies isn't enough. Competitor influencer marketing strategy analysis can help you enhance your own approach. Here's why:

  • Understanding the market landscape. The first step to crafting a successful influencer marketing strategy is understanding the market landscape. Seeing which influencers your competitors collaborate with, what type of content they create, and how audiences engage with it can provide valuable insights into current market trends and consumer behavior.
  • Identifying opportunities and threats. By assessing your competitors' strategies, you can identify potential opportunities - trends or tactics they might be overlooking. Conversely, you can uncover threats - methods that competitors use that prove highly effective. This information can help you fill gaps or prepare for potential challenges.
  • Gaining competitive advantage. Competitive analysis gives you a clearer picture of what works and what doesn't in your industry. This knowledge helps you make informed decisions, giving you a competitive edge. You can leverage these insights to differentiate your brand and outperform your competition.

Evolving your own strategy. An effective marketing strategy is dynamic. Through competitor analysis, you gain a continuous source of ideas and inspiration, allowing your brand to adapt, evolve, and grow. It enables you to anticipate changes in the market and respond proactively, ensuring your brand stays relevant and effective in your influencer marketing efforts.

The role of tools in competitive analysis

Navigating the complex world of influencer marketing without the right tools can be a daunting task. Today, a plethora of specialized tools are available to streamline and enhance this process, making competitor analysis more precise, insightful, and actionable. One such tool that's changing the game is BuzzGuru.

Making sense of vast amounts of information manually is nearly impossible. Tools for influencer marketing analysis help to gather, structure, and interpret this data effectively. They offer features like tracking engagement metrics, identifying trending content, analyzing audience demographics, and much more, saving you valuable time and resources.

BuzzGuru, a leading tool in influencer analytics and marketing, provides businesses with a robust platform for executing their influencer marketing strategies.

BuzzGuru is a comprehensive influencer analytics platform that aids in and connecting with top influencers, evaluating their engagement metrics, tracking their content performance, and more. With its expansive database and detailed reports, BuzzGuru equips you with the information you need to make informed strategic decisions.

The platform excels at competitor analysis. With BuzzGuru, you can compare your influencers against your competitors' influencers, giving you a clear view of your comparative standing. BuzzGuru provides detailed statistics about the influencer’s audience, the efficiency of their posts, and even the average price of promotion in their posts. 


It can also track the growth of an influencer’s audience over time, making it an invaluable tool for understanding your competition's influencer marketing strategies and improving your own.


With the right tools like BuzzGuru, conducting a competitor influencer marketing strategy analysis becomes a more manageable and insightful process.

How to perform an influencer competitor audit

Leveraging BuzzGuru for your competitive influencer marketing analysis entails more than just glancing over a few key metrics. It's about understanding the layers of data available and using them to gain valuable insights. Here's how to navigate BuzzGuru effectively:
1. Analyzing brand mentions

Start by tracking your and your competitor's brand mentions across influencer channels. This will help you understand who is talking about your brands, the context of the discussion, and the resulting engagement. It will also enable you to identify the influencers who are driving these conversations, giving you potential targets for your own marketing efforts.



2. Conducting campaign analysis

Using BuzzGuru, you can analyze past and current campaigns of your competitors. Pay attention to which influencers they are working with, the type of content they are producing, and the engagement they are getting. This will help you identify effective campaign strategies and learn from any missteps.

3. Understanding geographic popularity

Identify where your competitors' influencers are most popular. This can help you understand where your competitors are focusing their efforts, and reveal potential untapped markets for your own brand. BuzzGuru provides geographic breakdowns of influencer audiences, providing critical insight into regional popularity.


4. Gaining influencer insights

BuzzGuru offers a deep dive into influencer performance, including audience demographics, content efficiency, and pricing information. Use these insights to identify high-performing influencers in your niche who align with your brand values and have a proven track record of success. Also, you can see a list of influencers that have mentioned your competitor.


5. Creating the ideal influencer profile

Based on these insights, develop an ideal influencer profile for your brand. This could include factors like follower count, engagement rate, demographics, and brand alignment. Use this profile as a benchmark when searching for new influencers to partner with. BuzzGuru also helps with that, showing the average portraits of influencers chosen by your competitors.


By utilizing BuzzGuru's comprehensive suite of tools and features, you can elevate your competitive influencer marketing analysis, driving smarter strategy decisions and stronger results. In the next section, we'll look at how to apply these insights to improve and evolve your own influencer marketing strategy.

Tips to make the most of your competitive analysis

Competitor influencer marketing strategy analysis provides a wealth of information. However, the real value lies in how you interpret and apply these insights. Here are some expert tips on maximizing the benefits of your competitive influencer marketing analysis:

1. Interpreting data correctly

Data without context is just numbers. The key to successful analysis lies in interpreting data within the larger context of your market and business objectives. Remember to look beyond the surface-level metrics and understand the reasons behind them. For instance, an influencer with fewer followers but higher engagement might be more valuable than one with a larger, less engaged audience.

2. Applying insights to strategy

Use the insights from your analysis to refine your influencer marketing strategy. Identify what works and what doesn't, learn from your competitors' successes and failures, and apply these learnings to your own approach. This could mean partnering with a new type of influencer, trying a different content format, or tapping into an untapped market.

3. Continual monitoring and analysis

Competitive analysis is not a one-time activity. Markets, trends, and strategies evolve, so should your analysis. Regularly monitor your competitors and influencers using BuzzGuru to keep your finger on the pulse of your industry. This allows you to stay ahead of trends, adapt to changes, and seize new opportunities as they arise.

Conclusion: the competitive edge in influencer marketing

To stay competitive, brands must look beyond their own campaigns and understand the broader landscape, including the strategies employed by their competitors.

Competitive influencer marketing analysis is crucial in this regard. It enables you to understand the market dynamics, identify gaps and opportunities, and refine your strategy based on data-driven insights. Tools like BuzzGuru streamline this process, providing comprehensive data and analytics that offer actionable insights.

However, it's important to remember that data and tools are only as useful as the strategies they inform. Interpreting data in the right context, applying insights to your strategy, and continually monitoring the landscape are key to maximizing the value of your competitive analysis.

By leveraging these insights and staying agile, you can stay ahead of the curve, create more impactful influencer marketing campaigns, and ultimately achieve better results. The world of influencer marketing may be competitive, but with the right tools and approach, it is a game that your brand can master. So use your chance to get ahead of your competitors right now, book a demo and see what BuzzGuru can do for you!

Try BuzzGuru today! Submit for a free trial and check out platform’s capabilities by yourself.